Working Group

The travel industry has long been at the forefront of digital innovation. While many providers are feeling the benefits of more accessible technology for bookings and referrals, there are also serious transformations occurring, including entirely new business models such as AirBnB.

The eTravel Working group brings together leaders in the field to evaluate emerging technological solutions and to support the Association as it drives positive change within the travel sector, from provision to regulation.

B2B firms are often neglected in discussions of digital transformation, with the focus being on hugely-scaled innovators such as Amazon and Google. However, the opportunities and risks of digital revolution are felt just as strongly in B2B as elsewhere – and maybe more so.

The B2B Working Group focuses on cutting through the hype to examine the real impact of innovations in the industry; evaluating what works, what doesn’t, and advises the Association on how to best use this knowledge to build stronger business for today and tomorrow.

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