DAS E-Commerce Manager. FHNW


NEW in Switzerland: A diploma degree for E-Commerce Manager! The Bologna system enables master as well as diploma courses; the difference is mainly the duration/intensity and the financial investment of the prospective participants.


Start is flexible, with each CAS or Seminar, 15 days: 08.45 - 16.50

Basel - Switzerland
Fachhochschule Nordwestschweiz – Business Peter Merian-Strasse 86 | 4002 Basel Approx. 5 minutes' foot walk from the SBB main train station Basel

15.500 CHF
(CAS 6.900 CHF, Seminar 1.750 CHF)

Beginning of 2016, the Fachhochschule Nordwestschweiz started with the DAS E-Commerce Manager program. The objective is to push this new job profile in Switzerland. To design and run a successful and professional Web shop a deep knowledge and understanding of digital developments, payment, logistics, transactions, usability, digital marketing and the customer journey are needed.

The following three elements are part of the diploma DAS E-Commerce Manager:

  • CAS E-Commerce and Online-Marketing (15 ECTS):
    - Internet strategies. Business models. Campaign management.
    - Customer acquisition. Generation of leads. Mobile/social commerce.
    - Successful and legally compliant Web shop. E Commerce B2B.

  • CAS Google Business Professional (15 ECTS):
    - Strategies for Google Business Tools. Google as lead machine.
    - Deep Dive: AdWords. Maps. YouTube. Analytics.
    - 7 Google Certificates: AdWords and Analytics.

  • Seminar Digital Leadership (2 ECTS):
    - Digital Mindset. Business Model Canvas. Internet of Things.
    - Digital Management Tools. Digital Darwinism.
    - Digital Responsibility. Legal Requirements.


The courses as well as the seminar will be held mainly in German. Participants can choose their starting point. Each course is self-contained.

The DAS certificate will underline your professional qualifications in the field of E-Commerce. Within these courses your peers will be professionals in marketing, IT, sales and the Web.

There is an energetic atmosphere among the participants; all are eager to invent or discover new online strategies or even business models for B2C and B2B companies.

All topics are part of a real business driven project!

The DAS E-Commerce Manager is a recognized and Bologna-compliant degree (32 ECTS points). DAS stands for Diploma of Advanced Studies and is the practical alternative compared to an MAS, because "only" two CAS and a seminar have to be completed, and there is no writing of an extensive thesis. In addition, further internationally recognized certificates (including Google Expert) can be obtained. This degree is, therefore, tailored to a clear job profile, and provides a broad-based foundation, ideal for working in international teams or companies.

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