CAS E-Commerce and Online-Marketing. FHNW

Information

The Internet as a sales machine! In the year 2000 the first course in Switzerland for «E-Commerce & Online-Marketing» was developed at the FHNW. Since then, e-commerce rocked and the online sales figures went through the roof. For a long time now this well-established training has been performed twice a year. The special feature of this course: You will apply your newly acquired expertise to a real business case!

Information

27 September 2017 - 06 December 2017

08.45 - 16.50

Basel - Switzerland
Fachhochschule Nordwestschweiz – Business Peter Merian-Strasse 86 | 4002 Basel Approx. 5 minutes foot walk from the SBB main train station Basel

6.900 CHF

The course in springtime will be mainly in German. For autumn 2017, the course is going to be held in English, on the condition that there will be a sufficient number of participants. The core topics are:

  • Web shop and digital customer acquisition for successful online business;

  • Getting to know internet strategies and online business models;

  • How to use digital terminology in correct business relations;

  • How to brief agencies/webmasters in online projects and web shops;

  • Getting to know the basics for comprehensive web and e-commerce solutions;

  • How to find the right mix of online marketing tools such as search engine marketing, display, email marketing, newsletter marketing, online advertising, etc.;

  • How to develop comprehensive online marketing concepts and action plans;

  • Getting to know the latest legal aspects of e-commerce and edit important legal issues for the legally compliant web shop;

  • Participants can take the exam for the «CeCC Webshop» (Certificate e-Comtrust Consultant) as well.

Within this course your peers will be marketing, sales and web professionals. There is an energetic atmosphere to discover as well as to undertake the design of new campaign strategies and online selling concepts to meet the customer journey. All topics are part of a real business driven project.

 

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

ZÜRICH

Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland

LUGANO

Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 210 47 36
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation