Design, manage and promote an e-Commerce venture

About

Overview

Electronic commerce is booming and companies that decide to outsource the management of online sales channels are now increasingly internalizing and struggling to find staff with the necessary expertise. If you already deal with e-Commerce, or are planning a new venture, this course will help you to gain the skills and know-how necessary in this area. Starting and running a thriving business of online sales is not a simple undertaking, but NetComm Suisse and its education and training partners will give you the foundation necessary to succeed.

 

Aims

  • To establish a framework for strategic channel e-Commerce within the company
  • To assess the critical success factors for an e-Commerce project
  • To effectively manage online sales and relationships with suppliers and customers
  • To present the main activities / marketing opportunities online
  • To provide the necessary skills to interpret the sales data and performance communications
  • To give all the support and necessary materials to get started in the very best way

 

Audience

Professionals and stakeholders in the sector, e-Commerce managers, store managers, marketing managers, commercial accounts and sales managers, board members, consultants web marketing staff, product managers, web masters, social media managers, digital marketing managers.

 

Requirements

Being a professional interested in e-Commerce.

Information

14 April 2015 - 30 June 2015

Manno - Switzerland
SUPSI, Department of Innovative Technologies

2300 CHF

1. Introduction to e-Commerce, data and prospects

2. e-Commerce business plans

Fashion meets e-Commerce in Ticino

3. From the business plan to practice

4. e-Commerce payment methods

5. Logistics for e-Commerce

6. Understanding and monitoring results – an introduction to Google Analytics

7. How to promote your site – introducing Google AdWords

8. Practical training. e-Commerce numbers

9. Social commerce & Mobile commerce

10. Legal aspects and security online

11. e-Commerce fiscal issues and accounting

12. Company visit: Quickly & S’nce Group, Stabio

Speakers

Carlo Terreni

General Director @ NetComm Suisse Association

Alessio Ruffini

e-Commerce manager Accenture Interactive

Alice Marmieri

Google Regional Trainer - CEO&Founder Marte Digital

Marco Corsaro

Managing Director 77Agency

Giuseppe Fenaroli

Partner Fidinam & Partners

Luca Tartaglia

e-Services Consultant

PostFinance

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

ZÜRICH

Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland

LUGANO

Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 210 47 36
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation