Social, corporate & personal identity

About

This event examines the complex relationship between what we are and how people see us, looking also at how these impact the bottom line. Experts from the world of e-Commerce discuss the intricacies of personal and corporate branding in the digitalized era and how these can work hand-in-hand with company marketing strategies and especially social HR strategies. Also subject of debate will be the security aspects of branding, including identity theft, which in the age of digital transformation represents one of the more pernicious risks currently faced by firms and consumers alike. It is a discussion rooted in the conceptual, but which, as you will see, has very real and concrete effects on both persons and businesses. Don’t miss it.

Information

03 June 2014

08:30-14:00

Lugano - Switzerland
University of Italian speaking Switzerland, Via Giuseppe Buffi 13, Aula A21, Palazzo Rosso, 6900 Lugano - Switzerland

60 CHF

Agenda

The Corporate branding

Personal Branding Canvas

Social HR strategy

Digital identity theft

Speakers

Andreina Mandelli

Professor SDA Bocconi and University of the Italian Switzerland

Francesca Parviero

Official LinkedIn EMEA Talent Partner - Digital HR Strategist

Luigi Centenaro

Brand Strategist

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

ZÜRICH

Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland

LUGANO

Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 210 47 36
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation