Social, corporate & personal identity


This event examines the complex relationship between what we are and how people see us, looking also at how these impact the bottom line. Experts from the world of e-Commerce discuss the intricacies of personal and corporate branding in the digitalized era and how these can work hand-in-hand with company marketing strategies and especially social HR strategies. Also subject of debate will be the security aspects of branding, including identity theft, which in the age of digital transformation represents one of the more pernicious risks currently faced by firms and consumers alike. It is a discussion rooted in the conceptual, but which, as you will see, has very real and concrete effects on both persons and businesses. Don’t miss it.


03 June 2014


Lugano - Switzerland
University of Italian speaking Switzerland, Via Giuseppe Buffi 13, Aula A21, Palazzo Rosso, 6900 Lugano - Switzerland

60 CHF


The Corporate branding

Personal Branding Canvas

Social HR strategy

Digital identity theft


Andreina Mandelli

Professor SDA Bocconi and University of the Italian Switzerland

Francesca Parviero

Official LinkedIn EMEA Talent Partner - Digital HR Strategist

Luigi Centenaro

Brand Strategist

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