e-Commerce Conversion Optimization Training


The workshop will provide an overview on the state of digital marketing, with a focus on Conversion Rate, search marketing and landing page optimization.

Lukas Stuber will provide strategical input as well as hands on information to give you a thorough understanding of the opportunities those marketing channels present.

A second part will be devoted to the science of Analytics: How do you track your users on- and offline, how can you apply tracking frameworks and attribution models in order to raise your success, and what does this mean for your organisation?

We will provide answers for the following questions:

  • What is Conversion Rate?
  • Why Conversion Rate Optimisation is important for ROI?
  • How to improve Conversion Rate (landing pages user experience & marketing optimization plan)?
  • How to understand website data and different attribution models?
  • Hot to reduce bounce?


03 February 2015


Manno - Switzerland
NetComm Suisse Headquarters, Via Cantonale 18, 6928 Manno - Switzerland

900 CHF


Keep in touch

The first and only
Swiss Association of



Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland


Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 210 47 36
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA


Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation