e-Commerce Training at the School of Management Fribourg

About

Overview

Electronic commerce is booming and companies that decide to outsource the management of online sales channels are now increasingly internalizing and struggling to find staff with the necessary expertise. If you already deal with e-Commerce, or are planning a new venture, this course will help you to gain the skills and know-how necessary in this area. Starting and running a thriving business of online sales is not a simple undertaking, but NetComm Suisse and its education and training partners will give you the foundation necessary to succeed.

 

Aims

  • To establish a framework for strategic channel e-Commerce within the company
  • To assess the critical success factors for an e-Commerce project
  • To effectively manage online sales and relationships with suppliers and customers
  • To present the main activities / marketing opportunities online
  • To provide the necessary skills to interpret the sales data and performance communications
  • To give all the support and necessary materials to get started in the very best way

 

Audience

Professionals and stakeholders in the sector, e-Commerce managers, store managers, marketing managers, commercial accounts and sales managers, board members, consultants web marketing staff, product managers, web masters, social media managers, digital marketing managers.

The lessons will be held in French and English languages.

Bilan, our media partner for this training, is glad to provide a full scholarship: CLICK HERE FOR MORE DETAILS

 

Requirements

Being a professional interested in e-Commerce.

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Information

12 January 2017 - 22 June 2017

On Thursdays | 16:00 - 19:30

Fribourg - Switzerland
School of Management Fribourg - Chemin du Musée 4 - 1700 Fribourg

3600 CHF
10% Discount for NetComm Suisse Associates and Alumni of the School of Management Fribourg - Bilan provides a full scholarship (see details below)

Draft Agenda (some speakers are missing, waiting for confirmation)

January 12th 2017

1. Introduction to e-Commerce, data and perspectives

Carlo Terreni, General Director @ NetComm Suisse Association

Guillaume Pahud, Co-founder and CEO @ DOT Stories (former Director of Digital Projects @ Richemont International SA)

January 26th

2. Business plans for e-Commerce

2nd speaker: LastMinute or Steve Salom, General Manager @ UBER

Frédéric Forestier, WIDE Agency

Laurent Garet, CEO @ La Redoute Switzerland SA

February 9th

3. From the business plan to practice

March 9th

4. Dematerialized e-Commerce: Info-Commerce

Dino Auciello, Deputy Chief Editor @ Bilan

March 22nd

5. e-Commerce payment methods

Manuela Karam-Feuz, Associate Director, Senior Partner Manager / SIX Payment Services AG

April 6th

6. Logistics for e-Commerce

Claudia Patocchi, Head Product Management Team e-Commerce / Swiss Post, Asendia Switzerland

April 27th

7. How to promote your website - Digital Marketing & Social Promotions

Antoine Goux, e-Commerce Analytics Manager @ Nestlé Nespresso

Alexandre Wehrlin, Founder @ eBooster (former e-Business Manager @ Piaget)

May 4th

8. Multichannel experience and customer journey

Peter Erni, Social Media Manager @ Mammut sports Group AG

May 18th

9. Understanding and monitoring results: the indicators of an e-Commerce website

2nd speaker: Product manager, Search Engine Google (Rico Baldegger)

Gaël Hurlimann, Editor in Chief @ Le Temps

June 1st

10. ERP & after-sales services

Luc Maurer, Founder & Managing partner / Camptocamp SA

Frédéric Gomez, Shop Director @ IMAGES & ATMOSPHERE

Benjamin Lange, Communication and Social Media Manager @ IMAGES & ATMOSPHERE

June 15th

11. Legal aspects and security online

Ivo Gut, MLaw, Partner Indirect Tax / KPMG

June 22nd

12. e-Commerce fiscal issues and accounting

Philippe Lucet, Lead Counsel, Brand & e-Commerce @ Richemont International SA

Speakers

Carlo Terreni

General Director @ NetComm Suisse Association

Laurent Garet

CEO @ La Redoute Switzerland SA

Alexandre Wehrlin

Founder @ eBooster (former e-Business Manager @ Piaget)

Philippe Lucet

Lead Counsel, Brand & e-Commerce @ Richemont International SA

Ivo Gut

MLaw, Partner Indirect Tax

KPMG
Dino Auciello

Deputy Chief Editor @ Bilan

Manuela Karam-Feuz

Associate Director, Senior Partner Manager

SIX Payment Services AG
Peter Erni

Social Media Manager @ Mammut sports Group AG

Gaël Hurlimann

Editor in Chief @ Le Temps

Luc Maurer

Founder & Managing partner

Camptocamp SA
Claudia Patocchi

Head Product Management Team e-Commerce

Swiss Post, Asendia Switzerland

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

ZÜRICH

Neunbrunnenstrasse 50
8050 Zürich CH
T. +41 (0) 44 5002173

LUGANO

Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 2104736
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 5107103
@ Fongit Foundation