Internationalization through e-Commerce 2018

Organised by Swiss Post / Asendia, in collaboration with Google and NetComm Suisse, this event is designed to help brands and merchants working in the Swiss e-Commerce arena to successfully take their business abroad. Covering all aspects of internationalizing your e-Commerce business, from tax and fiscal matters to delivery through localization, this event will help you make the right decisions as to where, when and how to go global.

At the event we will present a rich qualitative study on barriers and best practices for Swiss e-Commerce export initiatives. Moreover, the agenda features numerous case studies and export insights from the leading Swiss e-Commerce players. 


21 June 2018

13:30 - 19:30

Zürich - Switzerland
Google, Sihlpost Kasernenstrasse 95, Zürich

Admission reserved only to invited guests

Draft Agenda

13.30 - 14.00 Check-in and welcome coffee

14.00 - 14.15 Welcome speeches

  • Carlo Terreni, General Director, NetComm Suisse Association
  • Claudia Patocchi, Head of Product Management, Team e-commerce, Swiss Post, Asendia Switzerland
  • Scott Little, Industry Manager, Google Swizerland

14.15 - 14.35 Effetto Mariposa: my personal experience on how to launch an international e-commerce strategy

  • Alberto De Gioannini, President, Effetto Mariposa

14.35 - 14.55 How to bring enthusiasm to your international customers: DDP best practices

  • Claudia Patocchi, Head of Product Management, Team e-commerce, Swiss Post Asendia

14.55 - 15.15 Sell cross-border with Peppershop

  • José Fontanil, Managing Partner, Glarotech GmbH

15.15 - 15.35 Networking break

15.35 - 15.55 Opportunities & challenges on how to sell internationally from Switzerland

  • Luca Paderni, General Director, NetComm Suisse Observatory

15.55 - 16.15 "Swissness": the most underestimated sales point for swiss cross-border e-commerce

  • Patrick Wolf, Business Development e-commerce Manager, Swiss Post, Asendia Switzerland

16.15 -16.35 Selling Swiss quality products on Chinese marketplaces - the Kuhn Rikon case study

  • Ariuscha Davatz, Head of Sales Asia / Pacific, Kuhn Rikon

16.35 - 16.55 Networking break

16.55 - 17.15 USA versus China: things to consider when conquering these markets through e-commerce

  • Alberto Silini, Head of Consultancy, Switzerland Global Enterprise

17.15 - 17.35 GDPR in practice for small & medium enterprises

  • Alan Rhode, CEO, Taxmen

17.35 - 17.55 Speech from Google

  • Internationalization expert, Google

17.55-18.15 Closing remarks – Q&A

18.15 - 19.30 Networking Apéro


If you are a brand/retailer selling online you can apply for a free pass here:

Customers of Google, Swiss Post and Switzerland Global Enterprise are entitled to a free pass. To get yours, do not hesitate to contact them directly. 


Pagina senza titolo

Keep in touch

The first and only
Swiss Association of


Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland


Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 210 47 36
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA


Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation