Internationalization through e-Commerce at Yellow Cube 2016

Harness the Swiss potential of your company and go international. This dynamic one-day event held with our partners Swiss Post will help you find solutions to the challenges of taking your business abroad.

In particular we will discuss:

  • Logistic issues in cross-border e-Commerce
  • The usability of international websites
  • Fiscal and legal issues in e-Commerce
  • Technological issues in internationalization

Information

16 June 2016

09:30 - 17:30

Oftringen - Switzerland
Yellow Cube Logistikzentrum - Roggenstrasse 5 - 4665 Oftringen

The global trend for online shopping is constantly heading upwards with savvy consumers looking beyond their national borders to find the right product. The level of potential foreign consumers interested in buying from Switzerland is high, particularly from Germany, France and the USA. The “Swiss factor” and its reputation for high quality products, reliability, efficient logistics and payment security means the sky really is the limit for Swiss e-Commerce.

Internationalization does however come with its own set of issues, from logistics to website usability, and fiscal and technological issues. Bring the challenges facing your company with you to the event and walk out at the end of the day equipped with the solutions to help you take your Swiss e-Commerce company to the international market.

Program

09:30 / 10:00

Check-in and welcome coffee

10:00 / 10:15

Welcome speeches

Alessandro Marrarosa, President @ NetComm Suisse Association

Claudia Patocchi, Head Product Management Team e-Commerce / Swiss Post, Asendia Switzerland

Laura Grazioli, Consultant Germany / UK / Austria @ Switzerland Global Enterprise

10:15 / 10:50

Research presentation: Understanding e-Commerce imports & exploiting export potential - free download for all attendees

Carlo Terreni, President @ NetComm Suisse Association

10:50 / 11:20

Case-study: How to set up an e-Commerce company from Switzerland that can scale up at an international level?

Jörg Hensen, Former CEO @ Swiss Online Shopping AG – FashionFriends

11:20 / 12:00

Digital engagement, data and trust: what is required for an optimal inbox rate?

Marco Franceschetti, Head of Deliverability

12:00 / 13:30

Lunch break

13:30 / 14:30

Yellow Cube visit

14:30 / 15:00

How to sell cross-border in compliance with international regulations + case-studies

Lukas Bühlmann, Attorney at Law & Owner

15:00 / 15:45

International opportunities for Swiss SMEs and key performance factors

15:45 / 16:30

Market Destination: how to sell online in Germany?

Laura Grazioli, Consultant Germany / UK / Austria @ Switzerland Global Enterprise

16:30 / 17:00

Final remarks & questions to the speakers

17:00 / 17:30

Coffee and networking

Speakers

Claudia Patocchi

Head Product Management Team e-Commerce

Swiss Post, Asendia Switzerland
Jörg Hensen

Former CEO @ Swiss Online Shopping AG – FashionFriends

Lukas Bühlmann

Attorney at Law & Owner

Laura Grazioli

Consultant Germany / UK / Austria @ Switzerland Global Enterprise

Marco Franceschetti

Head of Deliverability

Join the event

This event is only for invited guests: if you are a Swiss merchant and you would like to attend please e-mail us!

info@netcommsuisse.ch

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

LUGANO

Centro Galleria 1 A
Via Cantonale
6928 Manno CH
@ Dagorà Innovation Hub
T. +41 (0) 91 210 47 36
VAT no.: CHE-485.124.256 IVA

ZÜRICH

MÜHLE TIEFENBRUNNEN
Seefeldstrasse 229
8008 Zürich
T. +41 44 500 21 73

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation