Ladies in e-Commerce 2017

Offering a female perspective on the world of e-Commerce, this event will discuss all aspects of women and e-Commerce, from leadership to online shopping.

The event will look at:

  • The gender gap
  • Boosting numbers of women in leadership roles
  • Empowering and providing support
  • Women and online shopping


08 June 2017


Zurich - Switzerland
Rackspace International GmbH - Pfingstweidstrasse 60, 8005 Zurich

According to the Schilling Report 2017 Swiss Companies have been successful in filling significantly more vacant executive board seats with women. The share of women on the executive boards of Switzerland’s 100 largest companies has jumped from 6% to 8%. Women represented 21% of all of the new executive board members – 4% in the previous year. Likewise, 21% of the vacant seats on supervisory boards were filled by women, bringing the overall share of women to 17%. If Swiss companies want to keep up with the rest of the West European countries, they will have to consistently make progress. The public sector is far more advanced than private business in this regard. The share of women among executive councillors is 24%, while 14% of top executives in the public sector are female.

Meanwhile 83-87% of online purchasing decisions are made by women (comScore report), representing a mixed picture of workers, mothers, carers, home and business owners, of all ages, with different interests and concerns.

This event will look at the work that needs to be done to achieve a better gender balance at the top and whether female leadership can improve the shopping experience for female online shoppers.

Draft Program

13:30 / 14:00

Check-in and welcome coffee

14:00 / 14:10


Monica Lira, Head of Partnerships @ NetComm Suisse Association

14:10 / 14:25

Title to be defined

Nathalie Bosshard, Consultant @ Deloitte Digital

14:25 / 14:40

From founders to leaders - Scaling an e-Commerce organization

Tanja Lau, Head of Product @ Siroop AG

14:40 / 14:55

AI at the service of e-Commerce

Katrin Etringer, Senior Enterprise Account Manager / Styla GmbH

14:55 / 15:10

Title to be confirmed

15:10 / 15:30

Using Paid Search and Social Together to Deliver the Ultimate Knock-out Punch

Nicole Laine, Senior Specialist SEA @ Webrepublic

15:30 / 15:45

Title to be confirmed

15:45 / 16:05

Crowdlending, A Win-Win Experience for Borrowers and Investors Alike

Carole Nicolas , Managing Partner @ LABO Spa AG

16:05 / 16:30


16:30 / 16:45

Loomish accelarator program

Florence Labati, ICT @ Loomish

16:45 / 16:50

Presentation of pitch competition and Jury

Florence Labati, ICT @ Loomish

16:50 / 18:00

Pitch Competition

Signe Bernhard-Larson, Co-founder @ Still Active

Catarina Dahlin, Co-founder & CEO @ Dagsmejan

Shih Yun Kuo, Co-founder @ Still Active

Caitlin Crawford, Head of Business Development / Fashwell

Eva Bende, Scandinavian Specialist @ Modalog SA

Namrata Sethi, Director @ What to Wear

Bridgette Mallet, Founder @ Ullr

Chicca Pancaldi, Co-founder @ Swiss-R-Evolution

Members of the Jury confirmed so far

Florence Labati, ICT @ Loomish

Jacqueline Ruedin Rüsch, Founder & CEO @ Privilège Management

Alessandra Greco, e-Commerce Program Manager @ VF International Sagl

Giulia Bottarini, Innovation & Entrepreneurship Project Manager @ AGIRE Foundation

Join the Event

The event is reserved to merchants and invited guests. Please contact us if you would like to attend:

Keep in touch

The first and only
Swiss Association of


Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland


Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 210 47 36
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA


Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation