Marketing Automation Executive Workshop

Organized by the Netcomm Suisse Observatory, this Executive Workshop is an invitation-only occasion for sharing expert opinion among senior marketing managers eager to deepen their knowledge on marketing automation.

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06 February 2020

STMicroelectronics, Geneva
39 Chemin du Champ-des-Filles ,1228 Plan-les-Ouates

A lot of the existing processes executed by marketing teams have the potential to be done more efficient and time-consuming through the application of marketing automation tools. However, the right application of those tools is needed in order to unleash the full potential of these tools. 

In this workshop, we share best practices on successful implementations of marketing automation initiatives.

The workshop features case studies from our host STMicroelectronics and our member Philip Morris International.

The agenda will further include an interactive session where the attendees will share their knowledge in the discussion of real-world cases.

The initiative is sponsored by Diennea.


An exclusively invited group of  10-15 senior-level managers and executives working for Swiss-based and international merchants, brands and manufacturers. The highly-selected target group ensures that all participants feel free to share their knowledge. 


13.00 / 14.00

Registration & Self-Guided Tour at STMicroelectronics Showroom

14.00 / 14.20

Introduction & Opening Remarks

Benedikt Zingg, Market Insights Manager, Netcomm Suisse Observatory

14.20 / 14.50

Marketing Automation throughout the Customer Journey

Alessandra Veronesi, International Marketing Manager, Diennea

14.50 / 15.20

Open Slot - To be announced online

15.20 / 15.50

Generation of Marketing Qualified Leads

Christine Romand-Charnay, Email Marketing Manager, STMicroelectronics

15.50 / 16.20

Networking Break

16.20 / 16.50

Automation Opportunities and Pitfalls in Search

Kathryn Parsons, SEO Director at Philip Morris International

16.50 / 17.30

Breakout Session

17.30 / 17.50

Group Presentation from Breakout Sessions

17.50 / 18.00

Wrap Up & Closing Remarks

Benedikt Zingg, Market Insights Manager, Netcomm Suisse Observatory

After 18.00

Networking Apero

Keep in touch

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