Digital entrepreneurship in fashion: student collaboration for the Ticino Fashion Valley

About

On October 20th, 2016, at Franklin University Switzerland in Lugano students and experts will have the opportunity to gather and:

  • explore the challenges brought by digital transformation in the fashion industry
  • live the opportunity to present business ideas to a community of fashion digital experts
  • meet potential investors and customers for young talented entrepreneurs

During the day the 3 main challenges for digital fashion will be discussed by industry experts: Catia D'Ascenzo - Joseph Ribkoff, Jörg Hensen - Former Swiss Online Shopping, Gianmaria Fornero - Former Max Mara Group, Alexandre Wehrlin - Former Piaget, Florence Labati - Former VF International.

A group of FUS students will consult Yari Copt in the launch of his Old Captain Co. Swiss fashion brand.

On October 21st, 2016, students, startuppers and professors will have a workshop at the UBS Auditorium in Manno with the contribution of: Marco Di Pietro - IWISHU & Former YOOX, Enrico Roselli - La Martina, Daniele Petrucci - PostFinance, Carlo Soresina - SkipsoLabs, Helmut Maranesi - DSV Logistics, Katja Grunder - Navyboot.

In the afternoon the attendees will visit the Ticino Fashion Valley in a mini-tour to the logistics e-Commerce hub of a fashion company: DSV Logistics / Navyboot.

Information

20 October 2016 - 21 October 2016

09:30-17:45

Lugano - Switzerland
Franklin University Switzerland - Via Ponte Tresa 29 - CH-6924 Sorengo (Lugano)

CHF 60
Free for NetComm Suisse Associates, invited guests and students from local universities business schools

Program (Day 1) @ Franklin University Switzerland

 

09:30 - 10:00 Check-in

 

10:00 - 10:15 Welcome speeches

  • Gregory Warden, President @ Franklin University Switzerland
  • Carlo Terreni, General Director @ NetComm Suisse Association
  • Alcide Barberis, Executive Director @ AGIRE Foundation

 

10:15 -10:20 Academic community collaboration

  • Corinne Young - Director Graduate Programs FUS

 

10:20 - 10:40 Envisioning the future of Joseph Ribkoff in a digitally connected fashion world (from Ticino)

  • Catia D'Ascenzo, Vice President - European Sales @ Joseph Ribkoff

 

10:40 - 11:05 Challenge 1: business transformation for fashion companies from traditional to omnichannel sales

  • Jörg Hensen, Former CEO @ Swiss Online Shopping (FashionFriends.ch - Stromberg.ch)

 

11:05 - 11:20 The launch of Old Captain - A fashion Ticino-based start-up

  • Yari Copt, Founder & CEO @ Old Captain

 

11:20 - 11:25 eBusiness Master Program 2017

  • Luca Triacca, Scientific Advisor and Program Manager MSIM.e @ Franklin University Switzerland

 

11:25 - 11:55 FUS students consulting Old Captain to exploit its digital growth

  • Group 1 - Fashion data and consumer behaviour
  • Group 2 - Digital business modeling and project management for fashion
  • Group 3 - The creation of an effective website communication for a fashion website
  • Group 4 - Go-to-market strategy

 

11:55 - 12:20 Challenge 2: Managing an online store coming from an offline experience - similarities and differences

  • Leonardo Pecchioli, CEO & Founder @ Keros Digital

 

12:20 - 14:30 Break

 

14:30 - 14:50 Need for e-Skills in Fashion

  • Silvia Invrea, Director, Career and Alumni @ Università della Svizzera italiana

 

14:50 - 15:20 Challenge 3: Integration of IT backend systems in fashion generated by e-Commerce insourcing

  • Florence Labati, Former CIO @ VF International

 

15:20 - 15:30 Challenge 4: Sustainability in Fashion

  • Alberto Stival, Deputy Director @ Centro Studi Bancari & Ticino Representative @ Swiss Sustainable Finance

 

15:30 - 15:50 Challenge 5: company organization and HR

  • Berta Maso, Managing partner at BMS - Human Resources Management & Former Senior Director of HR at Michael Kors

 

15:50 - 16:10 DigitalSwitzerland & NetComm Suisse collaboration - Swiss non-profit search for training

  • Carlo Terreni, General Director @ NetComm Suisse Association

 

16:10 - 16:45 Break

 

16:45 - 17:15 Startup pitches for fashion & luxury (from DigitalSwitzerland acceleration program)

  • Andreas Guggenbühl, Founder & CEO @ Selfnation (Zurich-based)
  • Anna Luisa Jones, Owner & Founder @ Rumour
  • Monica Bachmann, General Manager @ FMB Art Design Boutique

 

17:15 - 17:35 Interaction Design for Emerging Fashion Brands

  • Massimo Botta, Head of Master of Advanced Studies in Interaction Design @ SUPSI
  • Consuelo Keller, [ digimorphé ] - Digital Artisan: Parametric Design Strategies and Digital Fabrication in Jewelry Design
  • Nicolò Calegari, “Woo: an advanced service for a new shopping experience”

 

17:35 - 17:45 Closing remarks & networking

  • Carlo Terreni, General Director @ NetComm Suisse Association

 

*to be confirmed

 

Parking:

  • Max. 40 cars at Franklin University Switzerland
  • Clinica S. Anna
  • Train Station
  • We highly recommend car pooling

Program (Day 2) @ UBS Auditorium in Manno

 

9:00 bus pick-up in Lugano Paradiso for CREA students at Ibis hotel

 

9:15 - 9:30 Welcome speeches

  • Carlo Terreni, General Director @ NetComm Suisse Association
  • Michel Tricarico, President of the City Council @ City of Lugano

 

9:30 - 10:00 The future of fashion in Ticino

  • Marco Di Pietro, Founder @ IWISHU Inno & Fashion Center & Former VP Operations @ YOOX

 

10:00 - 10:30 Enterpreneurship in Fashion - Official launch LaMartina Foundation

  • Enrico Roselli, CEO @ LaMartina & LaMartina Foundation

 

10:30 - 11:00 To be confirmed

 

11:00 - 11:30 e-Payment challenges for fashion companies to grow internationally

  • Daniele Petrucci, Regional Sales Director @ PostFinance

 

11:30 - 11:45 Leveraging open innovation models in the fashion industry

  • Carlo Soresina, CEO and Co-Founder @ SkipsoLabs

 

11:45 - 12:15 Logistic challenges for fashion - preparation for the visit to the DSV Logistics / Navyboot warehouse

  • Helmut Maranesi, Branch Manager @ DSV Logistics
  • Katja Grunder, Head of Supply Chain Management @ Navyboot

 

12:15 - 13:30 Transfer Manno-Stabio and light Lunch on the bus

 

13:30 - 14:30 Visit to VF International headquarters in Stabio

  • Xia Feng, Vice President, Digital & Strategy @ VF EMEA

 

14:30 - 15:00 Bus transfer Stabio-Balerna

 

15:00 - 17:00 Visit to the logistics hub of DSV / Navyboot in Balerna

 

17:00 Bus return trip with drop-off at the train station or in Manno

 

 

Address: via Cantonale 18 - 6928 Manno

Parking:

  • Max. 40 cars in the underground parking
  • We highly recommend car pooling

Join the event

This seminar is free for invited guests and students from business schools who received a code to be entered here below after clicking on "Enter promotional code".

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

LUGANO

Centro Galleria 1 A
Via Cantonale
6928 Manno CH

@ DAGORA TECH HUB

T. +41 (0) 91 210 47 36

VAT no.: CHE-485.124.256 IVA

ZÜRICH

Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation