e-Commerce meets Tourism

As the sector generating the majority of the value of Swiss e-Commerce (Swiss Consumer Behavior Report 2015), the tourism industry is a powerful segment for the country. If your e-Commerce business operates in tourism, make sure you attend this event to explore the state-of-the-art of the industry and learn how to drive further growth.

According to the World Bank, 9,158,000 international tourists travelled to Switzerland in 2014, making tourism big business for our country. The industry accounts for 10% of global GDP (World Tourism Organization 2015) and is worth some 38.5 billion CHF in Switzerland (2013). Over the years, the industry has been revolutionized with the advent of the internet and e-Commerce. And as it provides easy access to tourism services, a huge amount of information, improved convenience, fast service and personalized products and services, it is no surprise increasing numbers of consumers are turning to the internet to tailor their tourism experience through the process of co-creation (Neuhofer, Buhalis, & Ladkin, 2012).

In evidence of this consumer preference, tourism is the second most popular product category and generates the majority of the value of Swiss e-Commerce with the average Swiss online consumer spending 1,500 CHF in the sector in 2015 (Swiss Consumer Behavior Report 2015). With the huge scope for growth, this event will center on leveraging the sector’s strengths to further boost growth with discussions on improving destination reputation, using big data to understand trends and the latest phenomena in the sharing economy.

Information
	13 October 2016
	9.30 - 17.30
	CREA Geneva Route des Acacias 43 - 1227 Genève-Acacias
	1100 CHF

How to reach the event venue

In order to facilitate your arrival to the location, please take a look at the map on the left.

If you come by public transport, please take the tram no. 15 and get off at J. Pictet-Thelluson stop.

If you come by car, the closest parking is:
P+R Etoile
Route des Jeunes 6
1226, Carouge
Suisse

You can visit this link for more information: https://www.geneve-parking.ch/fr/parkings/pr-etoile

Then the address of the event location is:
CREA Genève
BAT 43 L
43 route des Acacias
1227 Genève - Acacias
Tél. +41 22 338 15 80

In case of problems or further needs, please don't hesitate to contact Bobana Vujic, our Event Manager:

+41 79 657 83 98 or eventmanager@netcommsuisse.ch

Program

9.30 - 10.00 Check in & Coffee

10.00 - 10.10 Welcome speeches

Alessandro Marrarosa - President @ NetComm Suisse Association
Alex Wehrlin - Directeur Master Luxe @ CREA Genève

10.10 - 10.40 Keynote: eTourism present & future

Prof. Lorenzo Cantoni - Professor @ USI

10.40 - 11.30 Panel discussion: How to optimize revenues through digital channels?

Miriam Scaglione - Professor @ Institute of Tourism/HES-SO Valais (Moderator)
Michael Breiter - Country Manager Revenue Management and Pricing @ ACCOR HOTELS
Luca Graf - Senior Director, Head of Online Sales @ SWISS International Air Lines
Philip Stanik - Director Suisse romande @ CRIF
Alain Pezzoni - Former Head of Sales Direct Channels @ Air France KLM

11.30 - 12.00 Keynote: Travel Redefined: Connecting with People in a Mobile-first, Always-on World

Enno Joensson - Sales Manager EMEA @ Facebook

12.00 - 14.00 Lunch

14.00 - 14.30 Keynote: SEO Benchmark

Antonio Procopio - Country Manager Switzerland @ Intarget

14.30 - 15.20 Panel discussion: The tourism world revolution through sharing economy

Elena Marchiori - Researcher and Lecturer @ USI (Moderator)
Silvio Cavallo - CMO @ Park in LAB
Christian Berces - Director of Operations for EMEA @ Homeaway
Laurent Zbinden - CCO @ BookingMonkey.com

15.20 - 15.40 Break

15.40 - 16.00 Study presentation: Swiss e-Tourism data and international comparisons of e-Travellers' behaviours

Luca Olivari - Chief Data Officer @ Contactlab

16.00 - 16.40 Panel discussion: Call for an innovative digital ecosystem in Tourism

Carlo Terreni - General Director @ NetComm Suisse Association
Antonio Gambardella - Director @ FONGIT - Fondation Genevoise pour l'Innovation Technologique
Luca Pronzati - Chief Corporate Strategic Development & Sales Services Officer @ MSC
Yves-Alain Schwaar - Director Digital, CRM & Business Analytics @ Sommet Education

16.40 - 17.00 Keynote: The Development Needs of Senior Revenue Managers