e-Luxury Summit

Organized by NetComm Suisse, e-Luxury Summit is an exclusive half-day event discussing how the leading luxury brands are embracing digital technologies to meet HNWIs’ ever-evolving – and increasingly demanding – requirements. Switzerland is known for its long tradition of craftmanship as well as its newer, but by no means less mighty, prowess in digital innovation, making it the perfect place for pioneering luxury customer experiences. 


30 November 2021

13:00 - 19:00

The final venue will be soon published

3.500 CHF

Held in the glamorous surroundings of The Ritz in Geneva, at the heart of the Swiss hard luxury, the conference will be attended by invite-only guests representing leading luxury brands.

The agenda will be filled with speeches – in addition to time dedicated to high-level networking – debating the pioneering ways luxury brands are adopting digital, increasingly investing in e-Commerce, refining their omni-channel approach and creating seamless experiences between the online and physical worlds.

Specifically, we will focus on:

  • insights into the luxury customer market (investing in luxury, luxury consumer trends, customer expectations, building loyalty)
  • luxury accessories and e-Commerce (watches, jewelry, shoes and bags)
  • luxury lifestyle and digital markets (cars, boats, bikes)


13.00-13.30 Check-in

13.30 - 13.50 Welcome speeches

13.50 - 14.10 From eCommerce to eNnovation in the luxury market

  • Carlo Terreni, General Director, NetComm Suisse Association

14.10 - 14.50 Panel Discussion - "The Digital transformation of the Luxury Market"

  • Simone Mantura, Directeur Général Adjoint, Lanvin Paris
  • Ivano Cauli, CEO,  Openmind
  • Luca Paderni, General Director, NetComm Suisse Observatory

14.50 - 15.05 Networking Break

15.05 - 15.25 How to bring enthusiasm to your international customers: DDP best practices

15.25 - 15.45 Luxury customer journey & the Chinese market

  • Antonio Carriero, Chief Digital and Technology Officer, Breitling

15.45 - 16.05 Luxury’s new Storefront

  • Silvano Senn, Client Partner - Global sales, Instagram

16.05 - 16.25 Luxury Industry and Programmatic: The Media Revolution

16.25 - 16.45 The importance of digital advertising in a content-centric world

  • Matteo Guerrini, Global Digital Manager, Moschino

16.45 - 17.05 Networking Break


17.05 - 17.25  “BAUME, it’s time for a change”

  • Marie Chassot, Head, BAUME

17.25 - 17.45 Selling, buying, storing physical precious metals online

17.45 - 18.00  Fashion Innovation Award 2019 Official Launch

  • Jelena Tasic Pizzolato, Head of Strategic Marketing, Loomish 

18.00 - 19.00 Apéro


Limited number of free tickets available for luxury brands and retailers. To get yours write to: communication@netcommsuisse.ch


* To be confirmed


Keep in touch

The first and only
Swiss Association of



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