"Swiss Secure Shop Guarantee" trustmark initiative to support e-Commerce export

16 May 2017

NetComm Suisse Association is working towards the creation of a "Swiss Safe Secure" trustmark for companies willing to start selling online to foreign customers or for those that already sell abroad but wish to boost their export from Switzerland.

According to the study "Understanding e-Commerce imports & exploiting export potential" promoted by NetComm Suisse Association and carried out by Contactlab, over 200 million people in the world declare to be interested to e-shop from Switzerland.

The Swiss e-Commerce Factor

Why people do not shop online?

  • Lack of trust towards merchants/suppliers
  • Lack of trust concerning payment methods
  • Lack of trust concerning personal data management
  • Lack of trust towards the quality of products & delivery services


The Swiss e-Commerce Factor provides a unique competitive advantage, as international online shoppers declare they trust purchasing from Swiss online merchants due to:

  • High quality of products
  • Trustworthiness of online services
  • Payment security
  • Timeliness of delivery
  • Uniqueness of some kinds of products
  • Reliability of suppliers
  • Security for treatment of personal data
  • Value for money

In order to increase security for online customers and protect Swiss online merchants from cyber crimes, NetComm Suisse Association is partnering with AXA Versicherungen to include in the Swiss Safe Secure Trustmark a cyber insurance that covers:

  • Costs of restoration of operating systems and user programs
  • Data restoration
  • Loss of sales due to business interruption
  • Liability claims of third parties and defense against unjustified claims

If you wish to learn more about our Trustmark initiative including the cyber insurance, fill the form out and one of our partnerships managers will contact you as soon as possible

Keep in touch

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