Ladies in e-Commerce: a journey through female perspectives in the world of e-Commerce

14 June 2017

Following the success of last year’s event, Ladies in e-Commerce returned to Zurich in June 2017 to offer a uniquely female perspective on current developments in Swiss e-Commerce.  Covering all aspects of the e-Commerce sector, the event once again helped to shed light on some of the greatest challenges faced by women in business.

It is quite shocking to think that in 2017 only 8% of women have a seat on an executive board (Schilling Report 2017). NetComm Suisse believes there should be more opportunities for female leaders such as Swiss Post’s Susanne Ruoff, who has played a fundamental role in her company’s continued success.

With this in mind, Ladies in e-Commerce aimed to address some of the biggest issues met by women in the industry, including topics such as the gender gap in the workplace, and how to boost the number of women in leadership roles.

To achieve these aims, the event brought together a fantastic range of esteemed female speakers, including the likes of Annaluisa Jones, Owner and Founder of Rumour. The winner of last year’s pitch competition presented her company and explained how certain business models helped it grow. These precious insights on how to successfully develop a business were much appreciated by the audience. 

Click here to see and download the presentations shown during the event. 

The personal growth of each individual in business was the topic chosen by Tanja Lau. Head of Product & User Experience at, Tanja shared interesting perspectives on leadership, presenting a four-step ladder to get to the top.

With leaders from all areas of business, and a wealth of expertise on offer, the day’s schedule of enlightened talks offered a fantastic opportunity for attendees to reflect on the contribution of women to e-Commerce and indeed to the wider economy.

Nicole Laine, Senior Specialist SEA at Webrepublic, gave interesting insights during her presentation on “Using paid search and social together to deliver the ultimate knock-out punch.” 

The highlight of the day was the pitching competition. Presented by Florence Labati, the series of vibrant accelerator pitches delighted the audience. The businesses on display were the highly promising Still Active, Dagsmejan, Lablaco, Fashwell, Modalog SA, What to Wear, Ullr, Geneva SEO and INVIN Jewellery. Later in the evening, during the now-famous NetComm Suisse Networking Dinner, kindly offered by the Main Sponsor of the event, Rackspace, Caitlin Crawford, Head of Business Development at Fashwell, was announced as the winner of the pitch competition.

The importance of women to Swiss online business cannot be understated. With an estimated 83-87% of online purchasing decisions made by women (comScore report), the e-Commerce sector is dependant on the contribution of females from all backgrounds and ages. As such, better representation for women in the boardroom and beyond is vital for the future of the industry.  Ladies in e-Commerce was once again a great success, providing a platform for some of the best female leaders to share the knowledge and ideas that helped them get to where they are, and no doubt inspire the next generation of women who want to reach the top. Looking forward, the event will no-doubt help to shape both an improvement in both gender equality at C-level, and a better online experience for female shoppers.

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