Last week the State Secretary for Economic Affairs (SECO) issued an important regulatory document for the Swiss e-Commerce industry. It includes indications on pricing, promotion and various aspects necessary to ensure fair competition in the Swiss e-Commerce market. Versions in all the Federal languages are available here.
NetComm Suisse regards this move by SECO extremely positively, as it will help bring further clarity and create level-playing field for all the players in the sector.
Carlo Terreni, General Director of NetComm Suisse, highighted:
"We are pleased to see this concrete action by SECO and we regard it as an important milestone that should facilitate further development of the Swiss e-Commerce market.
Next to the stronger consumer protection, the new regulation is particularly important when it comes to creating equal opportunities for domestic e-Commerce players, who are often disadvantaged in respect of the foreign ones. NetComm Suisse is working in the same direction with a clear three-step action plan dedicated to supporting the growth of Swiss export through e-Commerce.
First, this July, our research department is publishing a dedicated study about the barriers standing in the way for Swiss companies to export more through e-Commerce. Second, as a part of our E-nnovation Week in Baden this November, with the aim of practically addressing the main roadblocks and working together towards a joint solution, we will gather key high-profile stakeholders for an afternoon of workshops and networking. Third, representing the interests of our Associates, a position paper on the topic will be presented in Bern in January 2019."
We inform our Associates that SECO's detailed guidelines for online retailers include:
Importantly, the document also gives strict indications for foreign e-Commerce players selling to Swiss customers, who will need to be fully compliant to this law, by:
For any further details on the regulation, do not hesitate to contact us.
The first and only
Swiss Association of
Centro Galleria 1 A
6928 Manno CH
@ DAGORA TECH HUB
T. +41 (0) 91 210 47 36
VAT no.: CHE-485.124.256 IVA
8005 Zürich CH
T. +41 (0) 44 500 21 73
Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation