In its first consumer behavior report of the year, the Netcomm Suisse Observatory was examining the shopping behavior of Swiss-based online shoppers in the fashion industry. Among others the online questionnaire focused on the frequency and expenditures for fashion purchases, the demand of Swiss consumers for products from abroad, and their openness and adoption of new service models such as omnichannel services and subscription programs.
The study also included questions on sustainability in the fashion industry highlighting that a large share is paying attention to the topic. Further, Swiss consumers seem to be rather critical as the brand image is not the primary criteria for identifying a product as sustainable.
The study, that is sponsored by Swiss Post and Asendia, reveals these key insights:
Speaking about fashion as a lifestyle, Patrick Wolf, Business Development Manager at our sponsor Asendia Switzerland, states: "Fashion is more than a core need. It’s not only about keeping us warm. With fashion, we can express ourselves - we can be creative." Expressing unique creativity leads consumers to buy from international sites: "Cross-Border eCommerce provides the tools to source fashion from all over the world: it enables us to buy special running shoes in size 49 in the US; it enables us to support a purpose by sourcing a handmade merino scarf from Peru; it enables us to buy a crazy handbag made for bottle caps. Vice versa, niche markets like Switzerland punch way over their weight when it comes to population, which offers great potential for merchants."
Optimize your international logistics and find your perfect fit: https://ecommerce.asendia.ch/ecommerce-optimizer
The full version – free for all Netcomm Suisse members - and a free preview can be found here: https://observatory.netcommsuisse.ch/downloads/consumer-behavior-report-fashion-2020/
The report was created in close collaboration with AperaMente.
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