Brand survey: internationalization 2019

27 June 2019

SWISS COMPANIES' MAIN ASSET FOR SUCCEEDING ABROAD

On 26 June, NetComm Suisse organized the annual conference on Internationalization through e-Commerce with the goal of encouraging Swiss-based companies to discover their brand potential abroad and to further grow their business by reaching larger markets.

During the event, the NetComm Suisse Observatory team ran a survey where the attendees were asked to name the 'biggest asset for Swiss companies that want to sell abroad'. The survey was answered by a total of 30 people representing Swiss-based brands, merchants and retailers.

The vast majority of the survey participants (75%) selected Swissness/Swiss Quality as the key factor of international success. Other important factors are

  • Multilingualism
  • Switzerland's location in the heart of Europe
  • Good investment conditions

Another interesting factor noted was the high awareness of environmental factors and sustainable consumption.

Respondents also noted some challenges: the difficulty of finding new customers abroad - or finding the right markets, high shipping costs for larger items as well as localization of ones website and sales tools into the local language.

In the research report Key Enables for the Swiss International eCommerce Success, the NetComm Suisse Observatory team spoke with leaders from exporting Swiss online merchants about how Swissness can be communicated to customers abroad.

The value of Swissness varies depending on the type of goods one sells, however it is always a differentiator, especially in the luxury industry. According to the interviews, the key factor for making best use of the Swiss origin of your goods is to convince the customers with a superior product and service quality during all stages of the customer journey to fully leverage the excellent reputation of the country.

To discover more, the report is available here: http://netcommsuisse.ch/Research/Key-Enables-for-the-Swiss-International-eCommerce-Success.html

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