Position Paper Fashion

Discover the details of the Fiscal Reform in Switzerland and find out how it will affect the fashion brands populating the Ticino Valley. Over recent years, the 80 or so top international fashion labels with headquarters in Italian-speaking Switzerland have been shifting towards bringing their digital departments in-house. The Fiscal Reform will push CEOs and CFOs to invest more in digital and e-Commerce operations in our country, while individual cantons will have the power to defiscalize such investments. NetComm Suisse is lobbying Canton Ticino to incentivise international e-Logistics investments, and thus create a concrete market for Asendia and Swiss Post.

Download the Fashion Position Paper to gain a clear understanding of the implications of the Fiscal Reform on the market, view possible models for internalizing e-Commerce, and read a case study supporting e-Commerce and logistic operations in Switzerland.

Specifically, the report provides insights into:

  • the evolution from outsourcing to in-house
  • the major challenges accompanying this change
  • the advantages of the Ticino Valley
  • changing external factors
  • player segmentation
  • the details of the Fiscal Reform
  • case study
  • the lobbying work by NetComm Suisse


Pubblication date:

20 September 2017

Topic area:

Position Paper Fashion


NetComm Suisse / ContactLab


900 CHF
Free for Associates

Research by:

Price: 900 CHF

Netcomm Suisse Members enjoy a FREE DOWNLOAD

Keep in touch

The first and only
Swiss Association of



Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland


Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 210 47 36
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA


Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation