SWISS E-TAILERS SEE BEYOND THE MYTHS TO CAPTURE OMNI-CHANNEL BENEFITS

 

Omni-channel e-Commerce strategies are changing the landscape of retail. Brands can no longer assume that touch points across chan- nels can be managed individually. Orchestrating the various points of customer interaction such as to offer a consistent and seamless cu- stomer experience is becoming a key goal, particularly for fashion brands. However, the road to omni-channel e-Commerce is strewn with challenges that directly impact internal processes and systems across different company departments. In this report, we highlight the big- gest challenges our interview partners faced when executing their om- ni-channel retail strategy and share how they overcame them and put them in place in the real world. 

DETAILS

Pubblication date:

23 November 2018

Topic area:

e-Commerce

Author:

NetComm Suisse Observatory

Price:

2000 CHF

Research by:

Price: 2000 CHF

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