Swiss e-Commerce & Digital Behavior Study 2017

What does Swiss e-Commerce look like in 2017? How much does the average Swiss shopper spend online? Which products are most attractive to customers in Switzerland, and what are the payment methods that these shoppers like to use? Do online shoppers tend to buy locally, or are they more likely to purchase goods from abroad?

The Swiss e-Commerce Behavior Study 2017 provides answers to these questions and many more. Download the report to discover:

  • average basket value by sector;
  • best seller and trends in online shopping;
  • digital penetration in Switzerland;
  • favorite online shopping channels;
  • preferred payment methods selected by Swiss users;
  • habits and behavior of Swiss internet users divided by cantonal aggregations and linguistic areas;
  • volume of online shoppers.


Pubblication date:

16 November 2017

Topic area:

Swiss e-Commerce & Digital Behavior Study 2017


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