Ivana B. Lachner leads the Marketing for Switzerland, Austria and Eastern Europe. The Adobe Digital Marketing Cloud supports you in getting deep insight into your customers, building personalized campaigns, and create seamless, consistent experiences across every device.
Within Adobe Ivana can follow her long-term passion for marketing and use her experience in sales and IT to drive further business development. She is part of the Adobe Leadership Circle and Women Central Committee.
Prior to joining Adobe Ivana gathered her experience by working several years in Sales as Key Account Manager at Hewlett-Packard and Marketing by developing and implementing Marketing Strategies at Swiss Banking Institute and PreCon Services AG.
In addition to her Master in Business Administration from University of Zurich (CH) she achieved the International Diploma in Marketing at University of California, Berkeley (USA).
Furthermore, she coaches mentees, supports startups and teaches Marketing at Swiss Marketing Academy.
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