Magali Dubosson Torbay

Magali Dubosson Torbay is a Professor of marketing at Heg Fribourg (School of Management of Fribourg) and Lecturer at Ecole Polytechnique Federale de Lausanne (EPFL). She was formerly the Managing Director of Heg Geneva for more than 5 years. She was also formely Lecturer at Essec Management Education (Paris), Assistant Professor at Thunderbird University (Europe) and Senior Lecturer at HEC Lausanne (University of Lausanne). She has a Ph.D. in Economics and an Executive Master in International Management from HEC Lausanne (University of Lausanne). She has also a professional experience as a management consultant, as well as in various service companies. Her research interests are in the field of service innovation and the design process of new products, in business models, in the use of TIC in marketing.