European B2C e-Commerce Report 2016 Full Version

Ecommerce Europe launched the new European BC2 e-Commerce Report during the Global E-commerce Summit where more than 800 key international e-Commerce executives gathered. The e-commerce turnover grew by double digits to €455.3 billion, with a growth rate of 13.3% in 2015, according to the report. This year, the European B2C e-Commerce turnover will keep increasing and is forecast to reach the €500 billion mark.

With around 296 million e-shoppers in Europe, each spending an average of €1,540 online last year, the report provides a promising outlook for the e-Commerce industry. And there is still more than enough room for further growth. “Today, only 43% of the European population of 15 years and older shop online, and 16% of them buy in another country. Moreover, 16% of SMEs sell online and less than half of them sell online across borders (7.5%). The full potential of the European e-commerce market has not yet been reached”, said Marlene ten Ham, Ecommerce Europe’s Secretary General, during the Summit.