Internationalization - Consumer Behavior Report 2020

The world wide web serves brands as a global showcase and allows them to attract significant interest from abroad. In this report, we ask consumers abroad why Swiss brands are appealing to them and what they buy. Further, we take a look at their prefered means of payment. On the other hand, we also take a look at the online shopping behaviour of Swiss consumers across the border and their preferences.

DETAILS

Pubblication date:

01 April 2020

Topic area:

Import / Export

Author:

Apertamente / Netcomm Suisse Observatory

Price:

1,000 CHF

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