WHY SHOULD I READ THIS REPORT?
For a long time, luxury brands were hesitating in selling online as it meant a compromise in the exclusive access to their products. Nowadays, companies are aware that their customers are willing to shop high-priced products online and expect them to be there. Companies face the urge to understand the communication preferences across all the stages along the customer journey. New technologies open up new opportunities to create new, content-rich and personal experiences. However, brands face the question of whether the celling ceremony of brick and mortar stores should be replicated online.
In this report, we highlight the key points of the workshop's discussion related to the case studies of Mooris and Breitling as well as Jakala's concept of the signature experience.
03 October 2019
Luxury User Experience
Netcomm Suisse Observatory
Workshop
1,000 CHF
CHF
Netcomm Suisse Members enjoy a FREE DOWNLOAD
ALREADY MEMBER?
Insert code to download the research for free
The first and only
Swiss Association of
e-Commerce.
Centro Galleria 1 A
Via Cantonale
6928 Manno CH
@ Dagorà Innovation Hub
T. +41 (0) 91 210 47 36
VAT no.: CHE-485.124.256 IVA
MÜHLE TIEFENBRUNNEN
Seefeldstrasse 229
8008 Zürich
T. +41 44 500 21 73
Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation