SWISS E-TAILERS SEE BEYOND THE MYTHS TO CAPTURE OMNI-CHANNEL BENEFITS

 

Omni-channel e-Commerce strategies are changing the landscape of retail. Brands can no longer assume that touch points across chan- nels can be managed individually. Orchestrating the various points of customer interaction such as to offer a consistent and seamless cu- stomer experience is becoming a key goal, particularly for fashion brands. However, the road to omni-channel e-Commerce is strewn with challenges that directly impact internal processes and systems across different company departments. In this report, we highlight the big- gest challenges our interview partners faced when executing their om- ni-channel retail strategy and share how they overcame them and put them in place in the real world. 

DETAILS

Pubblication date:

23 November 2018

Topic area:

e-Commerce

Author:

NetComm Suisse Observatory

Price:

2000 CHF

Research by:

Price: 2000 CHF

Netcomm Suisse Members enjoy a FREE DOWNLOAD

ALREADY MEMBER?
Insert code to download the research for free

Keep in touch

The first and only
Swiss Association of
e-Commerce.

info@netcommsuisse.ch

LUGANO

Centro Galleria 1 A
Via Cantonale
6928 Manno CH
@ Dagorà Innovation Hub
T. +41 (0) 91 210 47 36
VAT no.: CHE-485.124.256 IVA

ZÜRICH

MÜHLE TIEFENBRUNNEN
Seefeldstrasse 229
8008 Zürich
T. +41 44 500 21 73

GENÈVE

Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation