e-Commerce meets Food & Wine 2017

Food & beverage e-Commerce is an expanding market

• according to Eurostat data, in EU27 food & beverage online shoppers have tripled over the past 10 years
• however, there is still a significant gap between potential and actual demand, probably due to the lack of a wide and appealing offer
• this means that actual and prospective players still have plenty of growth potential, especially considering the made-in Swiss value when it comes to certain food categories such as cheese and chocolate.