Regulatory Framework for Operating e-Commerce in Switzerland

In April 2016 the Federal Council adopted the “Digital Switzerland” Strategy. Superseding the Information Society in Switzerland of 2012, the new strategy aims to ensure Switzerland can benefit from increasing digitisation in all areas of life and develop even more dynamically as an innovative national economy and as a location for research and innovation.

Critical to Switzerland’s success in the digital arena is that representatives from the economy, science, research and civil society work closely together. A stable national framework is required and agreement therefore needs to be reached on key benchmarks (in terms of growth policy, innovation, infrastructures and environment, e-Government, education co-operation, security and confidence, and international integration).


07 February 2017

08:45 - 18:00

Bern City Hall
Rathaus - Rathauspl. 2, 3011 Bern

DRAFT Program


08:45 - 09:15 Check-in


09:15 - 09:40 Welcome speeches

  • Christoph Ammann, Minister of Economic Affairs, Member of the Government of the Canton of Bern
  • Alessandro Marrarosa, President @ NetComm Suisse Association
  • Prof. Herbert Binggeli, Rector @ Bern University of Applied Sciences


09:40 - 10:05 Keynote speech: The Federal Government Strategy for Digitalizing Switzerland

  • Philipp Metzger, Director @ OFCOM


10:05 - 10:15 Keynote speech: The Swiss e-Factor in international sales: a trustmark to support Swiss SMEs to export though e-Commerce

  • Carlo Terreni, General Director @ NetComm Suisse Association


10:15 - 10:45 Keynote speech: EU single market

  • Tonnie De Koster, Assistant to the Director @ European Commission / DG CONNECT / Directorate F - Digital Single Market


10:45 - 11:15 Coffee Break


11:15 - 12:15 Panel discussion: Swiss Digital Single Market Observatory

  • Prof. Reinhard Riedl, Head of the Centre for Digital Society @ Bern University of Applied Sciences (Intro keynote & Moderator)
  • Tonnie De Koster, Assistant to the Director @ European Commission / DG CONNECT / Directorate F - Digital Single Market
  • Peter Grütter, President @ asut (Swiss Telecommunications Association)


12:15 - 14:00 Lunch & networking


14:00 - 14:30 Keynote speech: Sharing Economy

  • Ambassador Eric Scheidegger, Head of the Economic Policy Directorate @ SECO


14:30 - 15:00 Keynote speech: The new fiscal reform and how to enable international companies to operate e-Commerce from Switzerland

  • Paolo Pamini, Manager - Tax and Legal Services @ PwC Switzerland


15:00 - 15:30 Panel discussion: problems and solutions for Swiss merchants selling in the domestic market and abroad

  • Carlo Terreni, General Director @ NetComm Suisse Association (Moderator)
  • Samy Liechti, Founder @ Blacksocks
  • Michael Hämmerli, Head of Sales & Product Consulting International @ Post CH AG - PostLogistics


15:30 - 15:45 Coffee break


15:45 - 16:45 Panel discussion: Data protection and legal framework

  • Patrick Kessler, President @ VSV ASVAD
  • Gianni Cattaneo, Attorney at law @ Cattaneo & Postizzi Studio Legale
  • Lukas Bühlmann, Attorney at law @ BR Legal - Bühlmann Rechtsanwälte
  • Philippe Gilliéron, Partner @ Times Attorneys
  • Marc Born, Managing Partner @ weekend4two / Invit Travel GmbH


16:45 - 17:00 Keynote speech: e-Skills gaps

  • Davide Villa, Chief Product Officer & Head of Company Dev. @ JobCloud SA ( -


17:00 - 17:1​5 Keynote speech: The "Digital Skills and Jobs Coalition" Initiative

  • Christine Simon, Policy Officer @ European Commission / DG CONNECT


17:15 - 18:00 Networking

All relevant stakeholders have been invited to take part in structured dialogue on “Digital Switzerland” to further develop the new strategy. It is in this view that NetComm Suisse, the only Swiss Association of e-Commerce, and Bern University of Applied Sciences organize the event “Regulatory framework for operating in Switzerland” to support the interests of its members.

Held in Bern, the event will form a number of think tanks involving different stakeholders, such as administration representatives and politicians, industry players on the supplier side, industry players on the merchant side, university researchers and representatives from the academic world, as well as consumer associations and international institutions. Should you wish to participate in these think tanks, please write to

NetComm Suisse wishes to share ideas and positions on a number of topics crucial to the development of e-commerce in Switzerland.

  1. e-Regulation: consumer rights, contract law (eComm contract between merchant and consumer) data protection and privacy, VAT and fiscal issues, security and geoblocking
  2. Cross-border sales: import side (national purchases abroad), facilitating the export of merchant sales internationally and the EU Digital Single Market
  3. Online payments: 3D secure, debit/credit card costs (multilateral interchange fees) and interoperability (ensuring payments across all countries)
  4. eLogistics and customers: transparency in the offering, cross-border costs and exchange, standardising and normalising systems, border transparency
  5. Digital skills: eskills for work
  6. Online platforms: sharing economy, collaborative economy
  7. Investment issues for digital innovative companies

With the recent launch of the “Digital Switzerland” strategy, the time is ripe to put forward the views and opinions of Swiss e-Commerce operators regarding topics that will impact the future development of the sector. By creating a constructive space for dialogue, NetComm Suisse Association seeks to shape the future of digitisation in Switzerland in the interest of its Associates. 

Join the event

We kindly ask you to spend 3 minutes of your time to fill out a short survey where you can let us know your problems/needs concerning your e-Commerce activities, so that we can understand what to focus on.

Give us your ideas/suggestions

Keep in touch

The first and only
Swiss Association of


Sihlquai 125
8005 Zürich CH
T. +41 (0) 44 500 21 73
@ digitalswitzerland


Via Cantonale 18
6928 Manno CH
T. +41 (0) 91 210 47 36
@ AGIRE Foundation

VAT no.: CHE-485.124.256 IVA


Blue Box, Chemin du Pré-Fleuri 3
1228 Plan-les-Ouates CH
T. +41 (0) 22 510 71 03
@ Fongit Foundation