WEBINAR: Fashion industry: how to deal with Covid-19

A Zoom webinar to discover fashion industry's strategies and insights

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Details

15 May 2020

10:00am

Zoom webinar
Register to join

Free

Webinar

10:00am

Fri, May 15

Zoom

People and brands are facing a lot of uncertainties because of the COVID-19 pandemic. However, amidst the fallout, brands have a duty to respond, both to protect their stakeholders, but also to support society and the economy.Fashion is an industry that got hit most and that needs to make a lot of changes in order to adapt. 

Kantar, the world’s leading data, insights and consulting company will join us and share some of their Barometer insights on how brands are responding worldwide.
With La Martina we dive deeper for a more in-depth and specific understanding of a global brand.

Topics

  • How did the behaviours of the consumers change?
  • What are the gaps between brand & individuals in this new context?
  • How to reach the new consumer?
  • Communication must adapt to keep connection, but is there a right way to do it?
  • What helps brand recover 9 time quicker from crisis?
  • Are trends passe or will we witness new trends in the way brands engage with consumers?

 

Speakers

Enrico Roselli

CEO @ La Martina Europe

Silvia Andreani

Senior Client Executive, Trends Expert Brand Strategy & Guidance – Insights Division @ Kantar

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