Black Friday - Consumer Behavior Report 2020

Since its initiation in Switzerland in 2015, black friday saw a strong evolution as a key shopping day with major discounts. This report examines the shopping preferences of Swiss consumers during that day. It takes a look at how Swiss consumers stay informed about special deals, in what product categories they are most interested in and how much they are planning to spend.

DETAILS

Pubblication date:

01 November 2020

Topic area:

eCommerce

Author:

Apertamente / Netcomm Suisse Observatory

Price:

1,000 CHF

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